Santorum Faces A Search Hurdle In Cyberspace

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As he continues to test the waters for a Presidential run in 2012, former Pennsylvania Senator Rick Santorum has laid the groundwork for a social media campaign as well as his PAC website America’s Foundation. In an arena that Republicans are normally behind in, Santorum has shown that he has moved into the .com age in getting his message out. But if he decides to make a solid run for the GOP nomination in 2012 his biggest hurdle could be reaching new voters as an old nemesis could once again rear it’s ugly head and cause search engines to send possible supporters to a website set up by sex advice columnist Dan Savage.

In a 2003 response to what Savage felt were comments that were unkind to homosexuals (Savage is openly homosexual), he asked his readers to submit new definitions for the Senator’s last name. The winning definition was “a frothy mixture of lube and fecal matter that is sometimes the byproduct of anal sex.” Savage set up a website, santorum.com known as ‘Spreading Santorum’ for the term and created what is referred to as a Google bomb when his readers drove traffic to the site and unseated the Senator’s official website as the top search result for his surname on Google.

Former PA Senator Rick Santorum

As of October 2010, the site was still the top Google result for the search term “santorum”.

So what impact may this old beef have on the former Senator’s 2012 run? In the age of cyberspace the impact could be large. As newspaper circulation drops and more and more individuals getting their daily dose of news from websites having a search for your surname lead potential supporters to a website dedicated to a gay sex act named after you could be devastating. Santorum has been out of the Senate for 4 years now and it will be 6 years in 2012. A lifetime in politics. As he begins to make his way back into the public forum many potential voters who may have never heard of him could potentially Google his name expecting to research the candidate. Instead of finding where Mr. Santorum stands on the issues they in all likely hood could be led to Mr. Savage’s website where instead of hearing the issues they will be subjected to an unwanted description of a sexual act.

Although i’m sure Dan Savage and his readership still find the website and Google search results a perfect punishment for the former Senator’s comments regarding his opinion on homosexuality, I wonder how they feel subjecting innocent people to their newly defined sex act? How many young people will be subjected to Mr. Savage’s Google search bomb unwittingly as they search the name of a political candidate they are unfamiliar with?

Rick Santorum will definitely have to once again face this issue if he in fact makes a run at the 2012 Republican Presidential nomination. Unfortunately so will many other potential voters as they try to research and make their choice.

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One Response

  1. […] name and sexually explicit images and language when his name is googled, White House 2012 covered it  the story last year.  Come on MSM.  Get with the […]

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