New Pawlenty Ad Can Win An Oscar But I’m Not Sure it Will Win Any Votes

Bookmark and Share    Tim Pawlenty’s latest ad picks up on what has become a trend of late…….using President Barack Obama’s own words against him. Clearly, the G.O.P. is now comfortable with trying to make this election a referendum on President Obama and his record. And why not.  It speaks for itself. 

Pawlenty’s new ad essentially mimics one that Mitt Romney  put out last week. It uses the same Obama line about his presidency being a one term proposition of he fails to get the economy back on track. But this ad also splices together multiple quotes from various news reports pertaining to the poor economy and puts it to a melodramatic, operatic musical background that is more fitting for an intense action scene dramatic from some goth-like  motion picture than ad discussing the economy.

The message is strong. We said so when Romney presented the same one last week,  but the production value takes away from the message.

Pawlenty’s ads seem to get carried away with a production value that is reminiscent of trailers for a high budget, blockbuster movie, with an all-star cast. They are designed to catch the attention of a society that has become accustomed to the badda-bing, badda-boom, flash driven, imagery that dominates commercial television. But it is getting to a point where the production of Pawlenty’s ads are surpassing his message. And while the message that President Obama has so far failed as President is a potent one, the drama elicited in Palwnety’s ads is so overdramatic that it begins to make one wonder if it is a serious political ad or a comedic parody.

Now if you really want to see a memorable video check out, ‘Na na na na, Hey  Hey Hey Goodbye Democrats’

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