With some polls showing Rick Perry in fourth place behind Herman Cain and even the doomed candidacy of Ron Paul, the Governor, is at least for the moment, on the ropes. His immediate strategy is to attack the man who many polls currently have in first place, Mitt Romney.
The ad is produced by the same young, creative wiz kid that produced Tim Pawlenty’s ads and it ties Romney to President Obama through the healthcare plans Romney created for Massachusetts and that Obama created for the nation. The problem is, the ad may not work as well as Perry hopes. First of all, the comparison between RomneyCare in Massachusetts and ObamaCare in the nation, is not new. The secret about the similarities with the two plans is out. Secondly, like Tim Pawlenty, the attack is probably not going to help Perry very much. When he was running for President, Pawlenty was the one candidate who attacked Romney the most on the issue. Who can forget the waves he made when he coined the phrase “ObamneyCare”
While Mitt Romney’s healthcare plan in Massachusetts certainly raises enough questions about Romney’s limited government credentials and is perhaps what is most responsible for making him a flawed candidate, it has not been enough to derail his candidacy and as we saw with Tim Pawlenty, it is not enough to help others move ahead of the pack. Furthermore; Obama’s Massachusetts healthcare plan has nothing to do with Perry’s own precipitous drop in the polls. On the flip-side, it is not likely to be the cause of an equal precipitous rise in the polls for Perry.
Going negative this early is a sign of desperation. Perry’s slipping popularity apparently has him trying to find a rung on the ladder that he can grab on to and lift himself up. But this approach to focus on Mitt Romney. Besides, at the moment, Perry has to go through Ron Paul and Herman Cain before he can realistically challenge Romney.
In the meantime, Mitt Romney is essentially running a general election type of campaign and building his own candidacy up without having to tear down anyone elses candidacy. All that the new Perry attack ad does is show that while Romney is gaining ground, Rick Perry is trying hard to compensate for ground he lost. This is not the way for him to do that. And by the way, despite all his opposition to “ObamneyCare”, who did Tim Pawlenty endorse for President? It wasn’t Rick Perry.
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