Perry Tries To Reclaim Ground in Iowa with New Television Ad Buy

  Bookmark and Share  It may not be a good thing but there is no denying that there two critical elements in winning an election——–money and organization.  So far Rick Perry campaign’s has not demonstrated any great organizational skills but he has proven to be a prolific fundraiser and now we are seeing that money go to work. [see the ad below]

While there have been web ads produced and released, few campaigns have actually put those ads on television.  While web ads cost practically nothing to run on the internet, airing those ads on television can become expensive.  But in an attempt to regain some ground and establish momentum in the race for the Republican presidential nomination, Rick Perry has become one of the first G.O.P. candidates to run ads on network TV in Iowa.  Fred Karger was actually the first.

In the thirty second spot, Perry promises to create 2.5 million jobs Rick Perry promises to create at least 2.5 million new jobs.  He punctuates his promise by saying “I know something about that,”  “In Texas we’ve created over 1 million new jobs while the rest of the nation lost over 2 million.”

The commercial spot also taps in to the vote rich issue of domestic energy production as Perry states;

“I’ll eliminate President Obama’s regulations that hurt other sources of domestic energy, like coal and natural gas,” Perry says in the ad. “That will create jobs and reduce our reliance on oil from countries that hate America.”

The spot is a good one and if played enough times and seen by enough receptive Iowa voters, it can help to boost Perry’s image and at least establish a more positive subconscious impression of him in the mind of voters.  What will be interesting to see is if the new Perry television commercial goes unanswered by any or all of his G.O.P. presidential rivals.  Will one of them question Perry’s claims about his record on job creation in Texas, or will they allow his ad to allow Perry to reclaim the strongest argument he had going for him as America’s jobs Governor?

With 10 weeks to go before the Iowa Caucuses are held, the strategies that each campaign hopes to employ in Iowa have to go in to action pretty soon.  Especially since the week to week and a half prior to the Caucus, most voters will be more focussed on the Christmas and New Year’s holidays than on Mitt Romney’s Massachusetts healthcare plan or what was painted on a rock nestled somewhere in the property owned by Perry’s family.

So running relatively early ads in Iowa could be quite important and in Perry’s case it is probably the prudent thing to do.  With his numbers in  Iowa anywhere between 6 and 9 percent, he is currently far back in the field holding on to fourth place, behind Newt Gingrich.   That means Perry has to start to somehow bring his numbers back up so that he has at the chance for a top spot in the Iowa Caucus results.

One thing that I will note here is that Rick Perry is a much better candidate when he is scripted.  In this particular ad, Perry is confident, convincing and sharp.  That is in total contrast to his live, on the stump, off the cuff appearances in which he often speaks in ways that are choppy and halting and cast an impression of awkwardness on unpreparedness on Perry.  Such is the case in his past debate performances and during other occasions where a teleprompter is not available to him.   In other words, good scripted commercials may be the best way for Perry to go.

And that brings us back to the two elements that are critical to any victorious campaign, money and organization.

Perry has the money but he needs to spend it wisely.  That means his campaign needs to determine whether he wants to make a real run for Iowa where if he pulls off a win, will have some momentum going into South Carolina.  Or does he want to just let Iowa fall where it may and focus on winning South Carolina and Florida?

Another alternative is to invest just enough money in Iowa to force his opponents to deplete their own resources in Iowa and avoid an embarrassing showing there, while maintaining a concentrated investment of time and money into South Carolina?

Whatever Perry’s strategy will be, it will have to go in to effect rather quickly.  With 10 weeks to go and only about 8 and half or 9 weeks to really utilize, time is running out.

Bookmark and Share

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: