With less than two months to go before voting to pick a Republican presidential nominee begins, and Thanksgiving and Christmas cutting down on the amount of time candidates have to get their message, Rick Perry and Herman Cain have begun airing radio ads.
Perry’s ad [hear the ad below this post] is a an upbeat ad that avoids negative attacks and focusses on his reform minded agenda by touting how he is not content with “tinkering” with our tax code, he wants it dismantled and replaced with his 20% tax plan. The ad also quotes glowing praise of Perry’s plan that has been offered by leading conservative tax and financial experts.
In its entirety, the radio spot is the type of piece that could help him stabilize his downward spiral in the polls among Iowa voters. If his ad buy is significant and if he keeps it running for decent amount of time in the right markets, it will have a positive effect. Of course it won’t be enough to save him, but is enough to give the opportunity to pull himself up.
Meanwhile Herman Cain has begun to air his first ad in Iowa.
Cain’s piece utilizes the endorsement of Iowa’s former Farm Bureau chief Dean Kleckner, as the basis for his appeal to the agriculture dominated state. Having been the President of the Iowa Farm Bureau and the American Farm Bureau for more than 24 years his support will resonate among a good portion of the Iowa electorate. Kleckner is currently on the board of directors for Iowans for Tax Relief.
In the ad, Kleckner says that Herman Cain will stand up for farmers.
In a letter explaining his support for Cain, Kleckner explained that he finds Cain to be a proven CEO with the knowledge and ability to reverse the tide of government over regulation which is damaging the agriculture business. He stresses that running a farm is like running a business and suggests that with his outstanding record in business, he is best equipped to help farmers.
Separate statements made to the Des Moines Register Cain explains;
“I spent much of my life in the food industry and we could not have succeeded without great American agriculture. I want to thank Mr. Kleckner for his endorsement and let all farmers know that we will stand with them as they try to feed the world.”
Controversial Cain campaign chief Mark Block states;
“The fact that our first ad in Iowa focuses on agriculture should send a message to the Iowa ag community how much we value the contribution of farmers to the American economy and their importance in the caucuses.”
Both ads are good and have the ability to move some numbers in Iowa, but with candidates like Bachmann, Gingrich, and Romney, saving their money and holding their powder, it has yet to be seen what they put out. The right message presented creatively and supported by a substantial follow up in the form of a good ground game, could easily turn back any improved numbers that Perry and Cain may gain with their new ads. No matter what though, now is when the size of the candidate’s campaign treasury really starts making the difference. A well financed campaign like Rick Perry’s can either spend their money on a steady stream of ads, from now till the Caucus takes place, while others like Cain will have to be far more sparing in their ad buy strategy.
The one thing all the candidates should be fearing is Romney.
There is no doubt that he has the money to spend, yet he has not spent it in Iowa. Does that mean he will save his money and make an insurmountable investment in contests after Iowa? Or is he going to saturate Iowa with messages that dominate the air in December, when Iowans really start making up their minds about who they will support.
Filed under: General Primary News, Herman Cain, Iowa, Mitt Romney, Rick Perry Tagged: | 2012 Presidential Election, Cain and Perry start airing radio ads in Iowa, Cain Iowa Radio ad, Herman Cain's first ad in Iowa, Iowa Caucuses, Listen to Rick Perry's Iowa Radio ad, republican presidential nomination, Rick Perry radio ad, White House 2012, wordpress political blogs