According to the song and tradition, Christmas consists of twelve festive days that begin on Christmas Day and culminates on the evening of January 5th. It is commonly referred to as Christmastide, the part of the Christian liturgical calendar between Christmas and the Epiphany. But this year, in the world of politics, the combination of Christmastide and an early caucus and primary calendar will provide one lucky presidential candidate with the delivery of a gift from voters that will arrive two days prior to the traditional celebration of the day the three kings delivered their gifts to the baby Jesus.
In the case of Mitt Romney, he is doing his best to hope that the voters of Iowa present him with the gift of a win in their presidential caucus on Tuesday, January 3rd and his latest attempt to make that come to fruition is a new ad.
It’s called “Conservative Agenda” and it incorporates excerpts of a speech given by Romney, which highlight several preeminent goals of conservatives…………..a smaller, limited government, and balanced budgets.
For Romney, ads like this are all a part of a much needed psychological mission designed to create a subliminal connection to himself and all things conservative, in the minds of the Republican base.
Repetition has a way of leaving unrealized impressions that can play a subtle role in acceptance of a candidate, especially among voters who are undecided. With money being Romney’s last problem, he can afford the luxury of such a psychological campaign. And if ads like “Conservative Agenda” are repeated enough between now and January 3rd, Romney could do better than expected in the Iowa Caucus.
As heard here, many Iowa voters are undecided and as the Des Moines Register recently reported the number of still undecided or not yet truly committed to the candidate who is currently their first choice and can easily be persuaded to vote for another candidate is as high as 70%.
This makes any subtle edge that Romney can get, imperative, especially if at the last minute, a great many Iowa Republicans decide that beating Obama is the most important objective in their selection of a presidential nominee. If that because a major determining factor among still undecided voters, and if Romney can somehow convince evangelical and Republican base voters that he is at least a somewhat acceptable conservative, than many of those within the still undecided voting bloc could break for Romney at the last minute.
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