The individuals behind the pro-Gingrich Super PAC known as Winning Our Future have launched their first ad in Iowa with a reported significant media buy of $250,000. The ad will run from now through Monday, January 2nd, the day before the Iowa Caucuses.
The ad offers a compelling arguments for those who are still undecided and open to Newt Gingrich’s candidacy.
It tries to play on the strong anti-establishment sentiments that are motivating much of the electorate, including those within the TEA movement.
The ad contends that given the aggressive opposition to Newt’s candidacy that establishment Republicans demonstrated, he is clearly no friend of the establishment.
The point is quite a valid one and one which Newt Gingrich could have and should have run with as soon as the inundation of negative attacks on him began. Had Newt’s campaign been able to create and focus on a single message that would have defined himself as the anti-establishment candidate, he could have maintained much of the lead that he once held. But the lack of political discipline and organization of Newt’s campaign failed to capitalize on that and lacked the ability to effectively coordinate such a theme.
Fortunately, the Super PAC, that is not affiliated with Newt’s campaign, has taken it upon themselves to try and do what Newt didn’t and while I think their new ad helps, I believe that it is too little, too late to move Newt’s numbers significantly. At this stage of the game in Iowa and New Hampshire, the real focus needs to be on undecided voters and the Get Out the Vote operation. Unfortunately, Newt lacks the organizational ability to identify those undecided voters and insure that those who are solidly behind him, show up at their precinct’s caucus and make their support official.
Compounding Newt’s problem is his loss of momentum.
If those who are supporting Gingrich come to believe that Newt has slipped so far that it is impossible for him to win, some of those supporters may not bother with the trouble of trudging out to a Caucus on a cold night and listening to an hour of speeches only to see their candidate suffer what they believe is an inevitable defeat.
So while ad likes this can’t hurt, Gingrich needs to somehow excite his supporters and win over a good portion of the very sizeable undecided vote. Then he needs to make sure they show up at their proper caucus location. However, at the moment, Newt is conceding the momentum to Ron paul and Mitt Romney and the ground game to Romney, Paul, Bachmann, and Santorum.
Filed under: Newt Gingrich | Tagged: 2012 Presidential Election, 2012 presidential election blogs, about the candidates, about the republican presidential candidates, Anthony Del Pellegrino Kempite, Anthony Del Pellegrino Republican, biographies of the republican presidential candidates, bios of the Republican presidential candidates, candidates websites, election blogs, election sites, GOP, gop12, Iowa Caucuses, Iowa republican caucuses, Kempite Anthony Del Pellegrino, Kempite is Anthony Del Pellegrino, Kempite Republican, Kempite U4Prez, links to the Republican presidential candidates, meet the candidates, meet the republican presidential candidates, new Newt Gingrich ad, New Newt Gingrich Super PAC ad, Newt Gingrich biography, Newt Gingrich on the issues, Newt Gingrich press releases, Newt Gingrich Super PAC, on the issues, online voter registration, political blogs, political games, political sites, political videos, political websites, Politico, politics, Politics on Facebook Anthony Del Pellegrino, presidential debates, presidential election, presidential election links, presidential election sites, primary calendar, register as a republican voter registration forms, register to vote online, register to vote republican, Republican blogs, Republican candidates, Republican candidates bios, republican election news, Republican election sites, Republican presidential candidate on the issues, republican presidential candidate voting records, Republican Presidential Candidates, Republican presidential caucuses, republican presidential primaries, Republican presidential primary and caucus calendar, Republican voter registration, Republican websites, the hill, The presidential election, U4Prez Kempite, voter registration, WH12, White House 2012, White House 2012 on Facebook, white House Facebook, White House twitter, whitehouse12, who will win the white house, wiining our future PAC, wordpress political blogs |