The intentionally designed, racially charged, question was meant to put the former House Speaker on the spot and confront a sensitive issue. Yet Gingrich automatically dismissed the premiss of the question by simply answering “no”. Then what followed that simple word was an example of inspired oratory skill that was an eloquent and powerful recitation of shared, basic American principles which were stated with the type of ease, conviction, and forcefulness that could only be carried off by someone who is a true believer in those principles. They were the principles of equality and personal responsibility, principles which Newt Gingrich used to defy liberal thinking with and to defend conservative ideology with.
Now Newt turned that moment in to a 30 second ad which will air in South Carolina [see the ad below].
It is called “The Moment” and it takes the most powerful portion of Newt’s answer to Juan Williams’ questions and turns it in to a Lincolnesque moment in history.
For me, this is the first time I have seen Newt Gingrich’s campaign coordinate itself well. It is the first time he has taken a positive event for his candidacy and build upon it in any meaningful way.
Up to now, Newt has failed miserably at maximizing opportunities. This time he didn’t.
The new ad not only reminds those who saw the debate from which the Gingrich speech in the commercial comes from, but it affords those who did not see it, the opportunity to be inspired by his words the same way that the audience who heard those words live did.
Between the lack of time left in the campaign and the lack of money available to Newt, I am not sure if this ad will be seen by enough people to make the difference between first and second place in South Carolina, but it is probably the best chance Newt has at making sure his campaign stays alive for even just a little longer.
For those of you who missed the debate that this “moment” comes from, below you will find the entire segment, including the question from Juan Williams which inspired Newt Gingrich’s inspired answer.
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