Bloomberg’s Joke of a Headline Hides True Story

Obama wins in poll as investors resist Gingrich

What does that headline say to you?  The description below the Bloomberg headline was “U.S. investors are rooting for Mitt Romney and those overseas are for Barack Obama. Newt Gingrich is generating little enthusiasm anywhere. ”

From reading that, you might be fooled into thinking Bloomberg ran a poll of investors where Newt lost and Obama was the big winner.  But if you read the story, and parse their words, you will discover a completely different story.  Mike Dorning skips back and forth from the global stage to US investors to create some great quotable lines, while obscuring the real story behind dishonest turns of phrases and ambiguity.

Mixed in with all sorts of good news for Obama, the real story can be found here:

In a potential election match-up between Obama, 50, and Romney, 64, a former private equity executive, global respondents are split, with 41 percent choosing each as better for the world economy. U.S. investors sided 3-to-1 with the Republican and those outside the U.S. 2-to-1 with Obama.

Pay attention.  While investors on the global stage are split evenly between Romney and Obama, Obama looses 3 to 1 with American investors.  Now, let’s look at what they had to say about Newt who was “generating little enthusiasm anywhere” and being “resist(ed)” by investors:

Faced with a choice between the Democratic incumbent and Republican Gingrich, 68, on who would be better for the world economy, global respondents back Obama 52 percent to 25 percent. Those in the U.S. give Gingrich a 44 percent plurality against 35 percent for Obama with 21 percent unable to tell how they would resolve the dilemma.

Did you catch that?  Among US investors Gingrich wins 44% to 35%. Or, as Bloomberg put it, a “44 percent plurality”.  It should be no surprise that foreign investors like Obama better.  In addition to supporting European economic policies, Obama has also done a great deal to bail out European banks and don’t forget when he gift-wrapped Chrysler and sold it for a huge discount to Fiat, an Italian company.  If foreign investors didn’t like Obama, we would have to call them ungrateful.

So what should the headline have been for this story?  Here are some thoughts.  Feel free to add your own suggestions:

Romney and Newt Kick Obama’s Butt in Poll of US Investors

US Investors Prefer GOP, Non-US Investors Like Obama

America Likes Romney and Newt, Europe Likes Obama

Three Times As Many Investors Like Romney Over Obama in US

US Investors Like Newt Over Obama, Like Romney Even More

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