You’re the Nominee – “The Donald” endorses Mitt

Dynamic Businessman – Donald Trump turned the Republican presidential race into a scene resembling one of his Apprentice shows by keeping everyone guessing on whom he would endorse for president. The rumours had been back and forth that he would endorse Newt Gingrich, then it was leaked that he would endorse Mitt Romney however, in true Trump fashion, he kept everyone waiting until the end before confirming his support behind Mitt Romney.

The Romney campaign did not release their public schedule until Thursday morning in an unusual move for them and even then their 20:30hrs GMT slot stood vague, offering only: “Romney for President Event. TBD Location. Las Vegas, Nevada.” Mr. Romney will appear with Mr. Trump at his Trump International Hotel & Tower.

Mr. Romney and Mr. Trump have not always enjoyed the strongest of relationships with Romney as recent as December, referring to Trump as a real estate mogul and reality television star and declined an invitation to attend a Republican debate, which “The Donald” had planned to host, but was later cancelled after other candidates pulled out and included a very public spat with Jon Huntsman.

A spokesman for Mr. Trump suggested the Romney camp would be releasing an official statement soon, and in manner typical of Trump showmanship, said, “I strongly suggest you be there no matter what.”

Trump is a controversial figure and the world’s greatest self-promoter however, like him or loath him, he brings considerable media attention where ever he speaks and when he speaks. Trump did toy with the idea of entering the race last year himself and actually led the polls prior to pulling out with catchy sound bites on U.S. trade policy being weak towards China and regarding Iran. Trump has been one of the most vocal critics of President Obama and his economic record as president. He has made no secret of his concern about the direction and future of America under another four year Obama term and has also criticised the president on the polarising approach to his presidency and his failure to unite American’s in a common cause.

Trump promised to “push our president and the country’s policy makers to address the dire challenges arising from our unsustainable debt structure and increasing lack of global competitiveness.” Following his announcement last May, that he would not be a candidate for the GOP nomination, Trump welcomed other hopefuls to his office at Trump Tower on Manhattan’s Fifth Avenue for strategy sessions. Romney made the trek, as did former candidates Michele Bachmann, Herman Cain and Rick Perry. Gingrich visited in December when he was topping polls in Iowa and nationally.

Trump’s weeks of will-he-or-won’t-he run last year, stole the media coverage and his decision to question the validity of President Obama’s birth certificate, caused such a news media firestorm that the White House was forced to publicly release the document. A feat even Hillary Clinton her campaign team had failed to achieve during the heated Democratic primary campaign four years ago.

Many will question the impact of a Trump endorsement, I believe it will not have a considerable impact on Republican voters, but most certainly on Independent voters where Romney has an increasing negativity rating in recent weeks, due to his attack ads in Iowa and Florida against Gingrich. Trump will be able to command a media audience and spotlight that no other previous endorser of Romney could hope to deliver. The media love “The Donald” and he equally loves them.

Trump said he made the decision after getting to know Romney after meeting with him several times in the past few months and it was his real honour to endorse Mitt Romney. He said Mitt was tough, his smart and he’s sharp and he’s not going to allow bad things to continue to happen to the country. Trump also cited Romney’s performances in presidential debates and his tough stance on China and OPEC as reasons for his support.

It is certain that Trump’s announcement has all but ruled out a third-party run for the White House which he threatened if the wrong GOP candidate was selected to run as the nominee. One would also have to say that with Trump’s ability to command a media audience and great communication ability, Speaker Gingrich’s hopes of winning the nomination appear to be dwindling by the day now. It will come down to his performance in the Lone Star state of Texas on 3 April, 2012. A poor showing by Gingrich in Texas will effectively finish his campaign and hand Romney the nomination.

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