In the wake of the latest report on jobs numbers to come out of the Obama Administration, Mitt Romney’s campaign has issued a new campaign ad (see ad in video below this post) called “The Facts Are Clear”. That report recently indicated that the unemployment rate is now at its lowest level since the President took office. However, for reasons explained exceptionally well here, many find those numbers to say the least, misleading, but this ad does not directly challenge those numbers. Instead, it questions the high cost which supposedly produced those improving but still dismal numbers.
The ad is another simple but succinct 30 second spot which drives home the point that facts still prove President Obama’s policies are not working.
With an interesting twist, the ad focusses on President Obama’s spending policies, specifically his deficit busting stimulus programs which the President often claims has led to the creation and saving of jobs. The ad suggests that even if the most recent jobs report is accurate, the President’s spending policies that he would have you believe are the reason for the drop in unemployment has added almost as much debt as all forty-three previous Presidents combined.
The ad states;
“President Obama says he’s creating jobs. But he’s really creating debt. The facts are clear. Obama’s four deficits are the four largest in U.S. history.
He’s adding almost as much debt as all forty-three previous presidents combined. And over thirty cents of every dollar Obama spends is borrowed. Much of it from countries like China.
He’s not just wasting money.
He’s borrowing it, and then wasting it.
We can’t afford four more years.”
While this commerical is not directly connected to the controversial new jobs report, it does help to put those numbers in the right perspective for voters and it does so by raising 2 key points;
- After 4 long years is an arguable but undeniably miniscule 0.3% drop in unemployment actually worth all the deficit spending behind the President’s job creation policies that went into achieving that deceptively good number? The ad argues that even if the unemployment numbers are accurate, all the money spent and debt accumulated simply makes those results too little, too late.
- To make matters worse than most American know them to be, not only has President Obama’s tax, spend, and strangle the economy with regulation policies not been creating, if any jobs, they have ultimately sold future generations of Americans to China by borrowing money from the Chinese that keeps us in debt to them.
The ad is perfect. Like many of Romney’s other more recent ads, it is not an example of a stunning, creative marketing scheme. it is not an ingenious masterful Ronald Reagan “Morning In America” ad. However; the ad will be extremely with targeted airings and the money to repeat it enough times to sink in to the mind of the independent voters in Colorado, Florida, Iowa, Nevada, New Hampshire, Ohio, and Virginia… the swing voters in the battleground states that Romney needs to win the election.
Most Americans won’t see this ad. Most Americans live in states which are predictably going to give their electoral votes to either Romney or President Obama. But you can rest assured that the Americans who will be seeing this and similar Romney ads are the ones that Romney needs to see it. And if they are repeated enough times in the same households, the narrative behind the points in this ad, which is that we can’t afford four more years of Barack Obama, will settle in to the subconscious of the critical undecided, swing voters in those households… even if they do not consciously realize that is settling in.
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