Romney Ad Strikes the Right Chords on the Obama Economy

  Bookmark and Share The Romney campaign’s latest ad entitled ‘Many Americans” is rather simple but in its simplicity lies the degree of persuasiveness that could sway the very independent swing voters from in the very swing states that Mitt Romney needs to win in if  he intends to be elected president. (see video below this post)

In the less than 30 second commercial spot,  a tieless Romney casually looks into the camera and in a very natural and convincing manner states;

“Too many Americans today are struggling—living paycheck to paycheck. More Americans live in poverty than when President Obama took office. We should measure our compassion by how many of our fellow Americans are able to get good paying jobs, not by how many are on welfare. My economic plan will get America back to work and strengthen the middle class. I’m Mitt Romney. I approve this message because we can’t afford another four years like the last four years.”

The ad offers different things to different people.  Romney supporters will be glad to see and hear their candidate speak what they believe to be the truth.  Obama supporters who live in a state of perpetual denial will walk away from the ad believing that it was a bunch of lies.  So for the people on both  sides, the ad will have little effect.  But this commercial will have a positive impact on the increasingly small group of undecided independent voters in the middle.

With the use of focus group tested keywords and phrases such as “living paycheck to paycheck”,”welfare”, and “poverty”,  Romney subtly bonds with these undecided voters who are complaining about and struggling with their own attempts to live paycheck to paycheck.  He is also capturing their attention by subtly reinforcing the quiet fears of these voters who really do not want to believe that we must simply accept the current economic condition of our country as the status quo.  Romney’s words connect with voters who are willing to accept the fact that increased historic levels of debt, the longest sustained period of inordinately high unemployment, and the weakest economic recovery in history are not is can not be accepted by continuing with the economic policies which are sustaining such conditions.

Then with words like “compassion”, and phrases like  “get America back to work”, and “strengthen the middle class”, Romney offers a narrative to his candidacy that connects his campaign to all that most undecided voters want to hear.  They want to hear that Mitt Romney has a plan that is better than President Obama’s.  They want to hear  about “good paying jobs”, and about a leader who understands that fiscal responsibility is the only way to lead our nation back to a decent level of sustainable prosperity.  And that is exactly what those voters hear in this latest Romney ad.

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A Comparison of the Republican Presidential Candidate’s Economic Plans

Bookmark and Share    As Republicans try to figure out who will be the best candidate to run against President Obama, the economy remains the number one issue affecting voter opinion in the general election for president.  And with projections of unemployment reamining high, long into 2012, combined with a way too slow rate of economic growth, rising prices and debt, low consumer confidence, and a host of other negative economic indicators that offer little hope for a turnaround, it looks like the economy will remain the top issues in 2012. 

As such, White House 2012 has prepared a chart that compares each of the Republican presidential candidate’s econmic plans to one another. 

In the chart you will see exactly where each candidate stands on such things as the personal and corporate rates, repatriation of corporate profits made overseas, Sarbanes-Oxley, Dodd-Frank, capital gains and death taxes, spending, and more. 

Hopefully this comparison will serve as a quick and handy summation of the similarities and differences between the candidates.  But no matter how helpful it may be, there is no substitution for knowing exactly what each candidate is proposing.  They say the devil is in the details and that is the truth.  While summaries are nice, knowing precisely what is involved is far better.  That is why in addition to our summary comparison chart, White House 2012 is also providing you with the links to each candidate’s actual economic plan.  Some are more detailed than others and in that area, the most comprehensive plan of all out there is the plan outlined in Mitt Romney’s “Believe in America” proposal. 

While the details that Romney offer are commendable, there is also a commendable trend toward to simplicity that is being offered in the 2012 cycle. Each of the candidates are proposes a flatter” tax code with less brackets, and several are proposing an all out flat tax. Such simplification is welcome but they also involve more than just one single tax for all. So I advise you to take a good look at each candidate’s individual plan. Decide for yourself who has the best command of this most important issue and who has the best plan to deal with it.  Below the chart, you will find links to the most detailed information on their economic plans made available by their campaigns.

Click on the name of each candidate to review the details of their economic plans

Michele Bachmann

Herman Cain

Newt Gingrich

Jon Huntsman

Ron Paul

Rick Perry

Mitt Romney

Rick Santorum

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