New Gingrich Ad Banks on Voters Desire for Positive Campaigns

   In his second televised ad, Newt Gingrich continues to try to offer voters a positive campaign as he reiterates his attempt to run for President on solutions and ideas not slander and innuendo.

The strategy is risky and some might say that by not responding in kind to negative attacks on him by all the other candidates, Newt is failing to get ahead of his rivals.  But what Newt is actually doing is giving Americans a chance to put their money with their mouth is.  Poll after poll shows that voters dislike negative campaigns, yet pollsters also find that negative ads work.  They successfully ruin the chances of the candidate who they are aimed at, of getting elected.

So here is Newt.  Here is Newt giving voters the chance to prove that they want politicians to run on the issues, not on the flaws of their opponents.

Now contrast that with Rick Perry’s latest 30 second spot, “Problems/Solutions:

To his credit, Newt Gingrich is not trying to decrease our chances to defeat President Obama next November.  Instead he is trying to prove why he is the candidate to beat President Obama with.  And if Newt does not actually become the nominee, he won’t have to flip-flop on any words that were designed to destroy his rivals.  Instead, he will actually be in a perfect position to unify the Party.

Imagine that, Newt Gingrich being a uniter.  That is quite a surprising turn of events and a sharp contrast between him and the divider-in-chief, Barack Obama.